Recent survey claims roughly 70 percent of alcohol ads in magazines influenced those under 21 more than any other age group. The most popular brand ads were nine times more likely to appeal to young men and five times as likely to appeal to women.
Alcohol brands targeting wrong audience as ads speak to underage drinkers
Tech Times - 9 Jul 2014 17:13
Recent survey claims roughly 70 percent of alcohol ads in magazines influenced those under 21 more than any other age group. The most popular brand ads were nine times more likely to appeal to young men and five times as likely to appeal to women.
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